1. How to spot a rip
Kenny says that often the safest-looking area of the beach is usually a rip - it's darker and deceptively calmer, void of wave activity.
2. Check the waves
Always take 5-10mins when you get to the beach to observe surf conditions and identify where these areas are.
3. Don't panic
If you find yourself caught in a riptide and find yourself being swept away from the shore, remain calm and don't try to swim against the tide.
4. Save your energy
Conserve energy by floating rather than swimming against the current - which can be three times faster than an Olympic swimmer - and raise one arm as a distress signal.
4. Swim sideways
Identify which direction the current is moving and swim to the LEFT or RIGHT of it - never against.
5. Once you're out of current
Kenny advises that the riptide will 'spit you out' eventually. If you've saved your energy, you can use it to swim back to shore.
Former lifeguard Kenny Jewell
We decided to post some potentially life-saving advice and with his permission we have created this page to hopefully make people aware of the risks
With the weather hotting up, many of us will be travelling to the coast to enjoy days at the seaside.
But staying safe at the sea doesn't just involve lashings of sun cream.
A short swim can take a tragic turn - anyone can be quickly swept out to sea if the tide changes, no matter how fit they are.
A 19-year-old man tragically lost his life at Camber Sands in East Sussex after seemingly getting caught up in a rip tide.
He also recommends that parents educate their children on this issue.
He wrote: "If you have kids, show them these pictures, educate them and make them aware.
"You can't always be watching them, and it is only a matter of a few metres each way of the point of entry to the water that could mean them being safe, or instantly caught in a rip."
The photos show the darker water of riptides and arrows point to the direction you should swim.
Please use this link to watch an informative video of rip tides and how to spot them